How to use
your brand photographs
HOW TO USE YOUR BRAND PHOTOGRAPHS
There are so many ways to use your brand photographs to strengthen your brand. Think about all the areas you have audiences and how your images are being used.
High quality brand photographs can instantly elevate a brand, raise your online presence and increase client engagement.
Visual content plays a huge part in showcasing your brand, your people (or you!) and your services and products, this is where brand photographs will help strengthen your brand image.
Social media plays a massive part in today’s society, with so many platforms where you can attract clients (they will natural engage with brands they love via content). Show your brand, style, story and products via brand photographs and also showcase your personality along the way. They can be used for cover images, profile pictures, advertisements as well as day to day posts.
We all know how important blogging is, blogs can help increase traffic to your website and services (not to forget they’re also great for SEO). You can bring your blogs to life by including brand photographs to capture the viewer’s attention.
E MAILS & NEWSLETTERS
Did you know that email is one of the most effective channels to build strong relationships with your clients? Make sure your images make their mark and give your audience a reason to engage with them. I bet you have emails that you ignore and captivating ones that you always read, have a look and see what makes you want to engage with the emails from that person or company.
FLYERS & BROCHURES
Make sure you set the scene and maintain consistency of your brand by using your brand photographs.
Ensure any magazine publications showcase your brand and what a perfect place to use your high quality brand photographs!
THANK YOU CARDS
It’s always a nice to be appreciated, sending out thank you cards to clients shows appreciation because without any clients there is no business. They can help build and strengthen client relationships.
Consistency of brand, even on pricing guides! Ensuring all documentation and literature is on-brand shows a level of professionalism and will help elevate your brand.
STORE DISPLAYS & POP UP STANDS
Whether you’re exhibiting at a convention or a selling with a pop up display in a local shop, showcase who you are, what you do and why you do it by using your brand photographs!
If you have an online shop and you’re selling products, consistency is key across your product photographs, go with what you like and maintain that look and feel.
We all love nice new business cards, mixed with your brand photography will showcase your brand, Coordinating with your website and social media platforms (and everything else!) will show consistency of brand.